Building personal relationships builds audiences. A clear understanding of relevant personal motivators is essential to establish a strong foundation to build participation. Targeting the small or mid-sized arts group, this workbook is designed for use in self-guided learning or a facilitated workshop process to help build consensus around audience development goals and strategies. American Express, financial partner in its development, writes "Those nonprofit arts organizations that manage to prosper despite drastic changes to the economic and social environment share a secret: they plan well for their future. In fact, planning is fundamental to your organization's well-being. That's why we're pleased to offer this workbook in partnership with the Metropolitan Regional Arts Council." As one constituent shared, "This publication has been incredibly helpful to us as we move forward in our 15th year to make our chorus stronger and more vital to the communities we serve. We are using the book as a guide as we move forward with work to strengthen our audiences, donors and volunteers, as well as providing individual growth to our leadership and organization." Paperback, 84 pages.